CREATING TO IMPACT THE BRANDS THAT ARE CREATING TO IMPACT.
We are the people we’ve been waiting for.
OUR COFFEE MIGHT SUCK, BUT WE DON'T
We’re The Humind Project—creative accomplices in chaos, strategic rebels with just enough caffeine to be dangerous.
Born from a refusal to wait for someone else to fix boring branding, we’re a team of misfits, makers, and meaning-chasers who believe brands should do more than sell. They should stir sh*t up. Challenge norms. Create culture. Leave a dent.
We use data (yep, the boring kind), strategy (the sneaky kind), and creativity (the dangerous kind) to help bold brands make real impact.
Add a truckload of research, a splash of sarcasm, and our famously terrible coffee, and you’ve got our not-so-secret recipe.
Every brand we work with is a fresh experiment: new hypothesis, unique process, zero copy-paste.
We don’t do cookie-cutter. We don’t do safe. We do unforgettable. Because while our coffee may never improve... our work always does.
We are the people we’ve been waiting for, the new minds of misfits, the next generation of creators, the humans striving to generate change, inspire other brands, and create to impact.